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The flavor of
Summer
Three things we know are true: 1. people LOVE White Claw 2. people LOVE to debate which flavor is the best and 3. it's black cherry. Last summer, we pitted 12 of White Claws' most beloved flavors against one another in the hottest new reality show, CLAW Island. This 4-week running Twitter campaign let fans vote for their favorite flavors, and the ones who didn't get the votes were sent packing.
We launched on social getting fans excited.
Next we got to meet the contestants.
Flavors took to Twitter with their canfessionals.
Hot new bombshells entered the villa.
The final two, with an unexpected winner.
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And the internet loved it.
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