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Ray Del Savio
12 flavors started but only one was named the flavor of summer.
Three things we know are true:
1. people LOVE White Claw
2. people LOVE to debate which flavor is the best
3. it's obviously black cherry
Last summer, we pitted 12 of White Claws' most beloved flavors against one another in the hottest new reality show, CLAW Island. This 4-week running Twitter campaign let fans vote for their favorite flavors, and the ones who didn't get the votes were sent packing.
We launched on social getting fans excited
We created a meet the flavors video showing off the contestants
Flavors took to Twitter with their canfessionals
Hot new bombshells entered the villa
The final two, with an unexpected winner
And the internet loved it
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