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White Claw
Credits
Agency
VCCP
Partner
Kelsey Farman
ECD
Ray Del Savio
CD
Adolfo Alcala
Motion Designer
Max Cohen
12 flavors started but only one was named the flavor of summer.
Three things we know are true:
1. people LOVE White Claw
2. people LOVE to debate which flavor is the best
3. it's obviously black cherry
Last summer, we pitted 12 of White Claws' most beloved flavors against one another in the hottest new reality show, CLAW Island. This 4-week running Twitter campaign let fans vote for their favorite flavors, and the ones who didn't get the votes were sent packing.
We launched on social getting fans excited
We created a meet the flavors video showing off the contestants
Flavors took to Twitter with their canfessionals

Hot new bombshells entered the villa
The final two, with an unexpected winner
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And the internet loved it
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