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©2024 by Brooke Roderick

White Claw

12 flavors started but one was flavor of the summer.

Credits

Agency

VCCP

Partner

Kelsey Farman

ECD
Ray Del Savio

CD

Adolfo Alcala

Motion Designer

Max Cohen

Three things we know are true: 1. people LOVE White Claw 2. people LOVE to debate which flavor is the best and 3. it's obviously black cherry.

Last summer, we pitted 12 of White Claws' most beloved flavors against one another in the hottest new reality show, CLAW Island. This
4-week running Twitter campaign let fans vote for their favorite flavors, and the ones who didn't get the votes were sent packing.

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We launched on social getting fans excited

We created a meet the flavors video showing off the contestants

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Flavors took to Twitter with their canfessionals

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Hot new bombshells entered the villa

The final two, with an unexpected winner

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And the internet loved it

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