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Starbucks 

Credits

Agency

Big Spaceship  

Animation

Buck Studios

CD
Christine Gratton
 

The holiday's most coveted (and controversial) cup.

For its 20th consecutive year, Starbucks launched

its limited-edition Holiday

cup design. In knowing the history of this paper cup,

we wanted to remind people that it's only the beginning

of the Holiday season, and how you make it special is

up to you.


​

We encouraged users to make the cup their own by doodling, coloring, and adding to the canvas.

And with the help of 2 million people (and some special guests) we created a
mural live on Facebook. 

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