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Starbucks 

The holiday's most coveted cup.

For its 20th

consecutive year, Starbucks launched its limited-edition Holiday cup design. In knowing the history of this paper cup, we wanted to remind people that it's only the beginning of the Holiday season, and how you make it special is up to you.


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We encouraged users to make the cup their own by doodling, coloring, and adding to the canvas.

And with the help of 2 million people (and some special guests) we created a
mural live on Facebook. 

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