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Nutribullet started the personal blender game, but quickly got drowned out by the competition. As newly appointed AOR our job was to help reclaim their throne as leaders in the category. Enter Nutribullet’s fresh new brand campaign: Yeah, it’s that simple.
From pitch to production,
yeah it's that simple
We made an icon iconic again with a design system that puts the shape of the blender front and center.
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