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©2024 by Brooke Roderick
Nutribullet
Credits
Agency
VCCP
Director
Truman & Cooper
Partner
Kelsey Farman
ECD
Ray Del Savio
CD
Naomi Duckworth
Brian Caruso
Marthon Pucci
CCO
Jed Grossman
Design
Jose Prieto
Julia Halasz
Motion Design
Ijah Garfield
From pitch to production yeah, it's that simple.
Nutribullet started the personal blender game, but quickly got drowned out by the competition.
As newly appointed AOR our job was to help reclaim their throne as leaders in the category.
Enter Nutribullet’s fresh new brand campaign: Yeah, It’s That Simple.
We launched with an anthem where versatility meets simplicity.
We made an icon iconic again with a design system that puts the shape of the blender front and center.
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