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White Claw + Netflix

White Claw and Netflix the perfect partners in crime. 
 

Credits

Agency 

VCCP

Game Production

Struc Design

Director

Ramesh Iyer

Partner

Kelsey Farman

ECD

Ray Del Savio

CD

Adolfo Alcala

Karen D'souza

Design

Jose Prieto

Dana Johnson

Lamar Ford

Motion Designer

Max Cohen

We linked up to promote the Knives Out sequel, Glass Onion with a new game inspired by the film. 

Crack the Claw is a game of deception, teamwork, and cunning wit, with play cards that double as coasters for your White Claw.

In just 2 months, we became experts in game design and sold 3,000 copies promoting the film.


Live site here!
 

We created
everything for the game,
instructions included.

We shot a launch spot in Netflix's state-of-the-art LED volume, recreating scenes from the film.

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On Instagram
We hid clues
in our captions that would give you the password to get a game
for free.

We kept up momentum on social.

We sent influencers a limited-edition box that was a puzzle to open.

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And then, we sold
3,000 copies of the game
on our microsite.

Meanwhile, press
had a field day.

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