top of page
White Claw and Netflix linked up to promote the Knives Out sequel, Glass Onion with a new game inspired by the film. Crack the Claw is a game of deception, teamwork, and cunning wit, with play cards that double as coasters for your White Claw. In just 2 months, we became experts in game design and sold 3,000 copies promoting the film.
The perfect partners
in crime
We created everything for the game, instructions included.
We shot a launch spot in Netflix's state-of-the-art LED volume,
recreating scenes from the film.
On Instagram, we hid clues in our captions that would give you the password to get a game for free.
We kept up momentum on social.
We sent influencers a limited-edition box that was a puzzle to open.
And then, we sold 3,000 copies of the game on our microsite.
Meanwhile, press had a field day.
Plus, it's now even reselling in 2025 for 3x what it sold for on eBay.
bottom of page