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White Claw + Netflix




Game Production

Struc Design


Ramesh Iyer


Kelsey Farman


Ray Del Savio


Adolfo Alcala

Karen D'souza


Jose Prieto

Dana Johnson

Lamar Ford

Motion Designer

Max Cohen

White Claw and Netflix the perfect partners in crime. 

We linked up to promote Glass Onion: A Knives Out Mystery with a new game inspired by the film. 

Crack the Claw is a game of deception, teamwork, and cunning wit, with play cards that double as coasters for your White Claw. In just 2 months we became experts in game design.
We made a 360-campaign

around Crack the Claw. We launched with a cryptic series of riddles on social, shot OLVs using Netflix’s state-of-the-art volume stage to recreate the Glass Onion world, and sold 3,000 limited-edition games.

Live site here!

We created
everythingfor the game,
instructions included

We shot a launch spot in Netflix's state-of-the-art LED volume, recreating scenes from the film

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Screenshot 2023-11-09 at 4.29.57 PM.png

On Instagram
We hid clues
in our captions that would give you the password to get a game
for free

We kept up momentum on social

We sent influencers a limited-edition box that was a puzzle to open

And then, we sold
3,000 copies of the game
on our microsite

Meanwhile, press
had a field day

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