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White Claw + Netflix
Ray Del Savio
White Claw and Netflix the perfect partners in crime.
We linked up to promote Glass Onion: A Knives Out Mystery with a new game inspired by the film.
Crack the Claw is a game of deception, teamwork, and cunning wit, with play cards that double as coasters for your White Claw. In just 2 months we became experts in game design.
We made a 360-campaign
around Crack the Claw. We launched with a cryptic series of riddles on social, shot OLVs using Netflix’s state-of-the-art volume stage to recreate the Glass Onion world, and sold 3,000 limited-edition games.
Live site here!
everythingfor the game,
We shot a launch spot in Netflix's state-of-the-art LED volume, recreating scenes from the film
We hid clues
in our captions that would give you the password to get a game
We kept up momentum on social
We sent influencers a limited-edition box that was a puzzle to open
And then, we sold
3,000 copies of the game
on our microsite
had a field day
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