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©2023 by Brooke Roderick
White Claw + Netflix
Credits
Agency
VCCP
Game Production
Struc Design
Director
Ramesh Iyer
Partner
Kelsey Farman
ECD
Ray Del Savio
CD
Adolfo Alcala
Karen D'souza
Design
Jose Prieto
Dana Johnson
Lamar Ford
Motion Designer
Max Cohen
White Claw and Netflix the perfect partners in crime.
We linked up to promote Glass Onion: A Knives Out Mystery with a new game inspired by the film.
Crack the Claw is a game of deception, teamwork, and cunning wit, with play cards that double as coasters for your White Claw. In just 2 months we became experts in game design.
We made a 360-campaign
around Crack the Claw. We launched with a cryptic series of riddles on social, shot OLVs using Netflix’s state-of-the-art volume stage to recreate the Glass Onion world, and sold 3,000 limited-edition games.
Live site here!
We created
everythingfor the game,
instructions included
We shot a launch spot in Netflix's state-of-the-art LED volume, recreating scenes from the film
On Instagram
We hid clues
in our captions that would give you the password to get a game
for free
We kept up momentum on social
We sent influencers a limited-edition box that was a puzzle to open
And then, we sold
3,000 copies of the game
on our microsite
Meanwhile, press
had a field day
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