top of page
Brooke Roderick
CD in NYC
White Claw + Netflix
The perfect partners in crime.
We linked up to promote the Knives Out sequel, Glass Onion with a new game inspired by the film.
Crack the Claw is a game of deception, teamwork, and cunning wit, with play cards that double as coasters for your White Claw.
In just 2 months, we became experts in game design and sold 3,000 copies promoting the film.
Widget Didn’t Load
Check your internet and refresh this page.
If that doesn’t work, contact us.
Widget Didn’t Load
Check your internet and refresh this page.
If that doesn’t work, contact us.
We created
everything for the game,
instructions included.
Widget Didn’t Load
Check your internet and refresh this page.
If that doesn’t work, contact us.
We shot a launch spot in Netflix's state-of-the-art LED volume, recreating scenes from the film.
On Instagram
We hid clues
in our captions that would give you the password to get a game
for free.
We kept up momentum on social.
We sent influencers a limited-edition box that was a puzzle to open.
And then, we sold
3,000 copies of the game
on our microsite.
Meanwhile, press
had a field day.
bottom of page