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White Claw + Netflix

White Claw and Netflix the perfect partners in crime. 




Game Production

Struc Design


Ramesh Iyer


Kelsey Farman


Ray Del Savio


Adolfo Alcala

Karen D'souza


Jose Prieto

Dana Johnson

Lamar Ford

Motion Designer

Max Cohen

We linked up to promote the Knives Out sequel, Glass Onion with a new game inspired by the film. 

Crack the Claw is a game of deception, teamwork, and cunning wit, with play cards that double as coasters for your White Claw.

In just 2 months, we became experts in game design and sold 3,000 copies promoting the film.

Live site here!

We created
everything for the game,
instructions included

We shot a launch spot in Netflix's state-of-the-art LED volume, recreating scenes from the film

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On Instagram
We hid clues
in our captions that would give you the password to get a game
for free

We kept up momentum on social

We sent influencers a limited-edition box that was a puzzle to open


And then, we sold
3,000 copies of the game
on our microsite

Meanwhile, press
had a field day

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