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©2024 by Brooke Roderick
White Claw + Netflix
White Claw and Netflix the perfect partners in crime.
Credits
Agency
VCCP
Game Production
Struc Design
Director
Ramesh Iyer
Partner
Kelsey Farman
ECD
Ray Del Savio
CD
Adolfo Alcala
Karen D'souza
Design
Jose Prieto
Dana Johnson
Lamar Ford
Motion Designer
Max Cohen
We linked up to promote the Knives Out sequel, Glass Onion with a new game inspired by the film.
Crack the Claw is a game of deception, teamwork, and cunning wit, with play cards that double as coasters for your White Claw.
In just 2 months, we became experts in game design and sold 3,000 copies promoting the film.
Live site here!
We created
everything for the game,
instructions included
We shot a launch spot in Netflix's state-of-the-art LED volume, recreating scenes from the film
On Instagram
We hid clues
in our captions that would give you the password to get a game
for free
We kept up momentum on social
We sent influencers a limited-edition box that was a puzzle to open
And then, we sold
3,000 copies of the game
on our microsite
Meanwhile, press
had a field day
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