The future of sunscreen is here.

And it’s Unseen.

 

Built around Supergoop!’s hero product, Unseen Sunscreen, our campaign turned the brand’s breakthrough innovation into a bold statement about the future of the category. Copy highlighted what Unseen is not—unsticky, ungreasy, unirritating—while vibrant, optimistic art direction showed what it is: the original invisible sunscreen that made something good for you finally, for once, feel good.