White Claw + Netflix

White Claw and Netflix the perfect partners in crime. 

We linked up to promote Glass Onion: A Knives Out Mystery with a new game inspired by the film. 
 
Crack the Claw is a game of deception, teamwork, and cunning wit, with play cards that double as coasters for your White Claw.
 
We made a 360-campaign
around Crack the Claw. We launched with a cryptic series of riddles on social, shot OLVs using Netflix’s state-of-the-art volume stage to recreate the Glass Onion world, and sold 3,000 limited-edition games.