USAFacts, a nonpartisan nonprofit dedicated to making government data accessible, partnered with us to challenge media distortion. Americans see exaggerated headlines every day, yet inflated news often goes unnoticed. To confront this, we staged a striking activation in front of the White House and Washington Monument — inflating an everyday object 50 times its size to show that distortion should stand out, especially in the news.

The installation drew over 4K in-person visitors and 500K+ social impressions. Supported by OOH and film, the campaign reminded people that clear, accurate data is essential to seeing the world — and the news — as it truly is.